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behavioral analytics, behavioral marketing, behavorial advertising, cookies, EU, European Union, Google, international, Privacy Policy

European Criticism for Google's New Privacy Policy

By W. Scott Blackmer on February 28, 2012

Google's new privacy policy (and its plans to create user profiles across multiple online services) has drawn fire from European data protection authorities. Online and mobile retailers and service providers should take account of a renewed emphasis on transparency and proportionality in collecting data about users.

appropriate, EU, EU Data Protection Directive, international, reasonable, security measures

Code or Clear? Encryption Requirements (Part 3)

By W. Scott Blackmer on October 01, 2009

In other posts, I addressed the trend in the United States to require encryption for certain categories of personal data that are sought by ID thieves and fraudsters - especially Social Security Numbers, driver's license numbers, and bank account or payment card details - as well as for medical information, which individuals tend to consider especially sensitive. These concerns are not, of course, limited to the United States. Comprehensive data protection laws in Europe, Canada, Japan, Australia, New Zealand and elsewhere include general obligations to maintain "reasonable" or "appropriate" or "proportional" security measures, usually without further elaboration. Some nations have gone further, however, to specify security measures.