Late last week Senator Richard Blumenthal (D-CT) introduced the Personal Data Protection and Breach Accountability Act of 2011, S.1535, that if ultimately passed would levy significant penalties for identify theft and other "violations of data privacy and security," criminalize as felonies the installation of software that collects "sensitive" PII without clear and conspicuous notice and consent, and specifies requirements that companies collecting or storing the online data of more than 10,000 individuals adhere to data storage guidelines, including auditing the information security practices of contractors and third party business entities. Penalties include up to $10,000 per violation per day up to a maximum of $20,000,000 per violation per individual.