Insights on credit cards

California, class action, credit cards, loyalty program, personal identification information, personal information, rewards program, Song-Beverly

Class Certification Ruling Suggests that a Plaintiff's Membership in a Retailer's Pre-Existing Rewards Program May Not Excuse a Retailer's Request for Personal Information at the Register

By InfoLawGroup LLP on May 17, 2012

The U.S. District Court for the Southern District of California recently granted class certification in a Song-Beverly Credit Card Act case, refusing to exclude from the class individuals who joined the retailer's rewards program months after the alleged Song-Beverly violation. See Yeoman v. IKEA U.S. West, Inc., No. 11CV701, 2012 WL 1598051 (S.D. Cal. May 4, 2012). The Court's discussion suggests that a retailer may also face Song-Beverly liability even if it requests personal information at the register that it already holds by virtue of the customer's membership in its rewards program.

California, credit cards, personal identification information, personal information, personally identifiable information, retail, retailers, Song-Beverly Credit Card Act

California Supreme Court Says Zip Codes are PII-Really. (As California Goes, So Goes the Nation? Part Two)

By InfoLawGroup LLP on February 11, 2011

The California Supreme Court ruled Thursday, in Pineda v. Williams-Sonoma, that zip codes are "personal identification information" for purposes of California's Song-Beverly Credit Card Act, California Civil Code section 1747.08. Really.