Rosanne Yang

Partner

C:614-547-9346

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Manages intellectual property portfolios covering dozens of countries around the world

Devised blueprint for evolving clients’ privacy programs to meet enhanced compliance requirements becoming effective in 2023

Prepares designer collaboration and product development contracts for retail industry

Adept in helping clients navigate federal and state pricing sales and frequency regulations

Has deep experience with children’s marketing and privacy, including COPPA and CARU guidelines

FUN FACT!

Rosie is a baker at heart. During the holidays, Rosie and her family bake over 100 dozen cookies each year

About Rosanne

Rosanne Yang guides clients with a practical eye to achieving company objectives while complying with increasingly complex laws and regulations.

With 5 states implementing new or updated consumer privacy frameworks in 2023, each taking a varied approach, Rosie devised a business-friendly blueprint for clients to use in breaking down key issues, research, and implementation details and streamlining compliance efforts. The blueprint enables clients to build on their current privacy compliance programs, focusing their efforts on leveraging and adapting those programs to the new regulatory directives.

She also has extensive experience developing and executing intellectual property strategies to assist her clients with clearing, registering, licensing, and enforcing their rights both domestically and internationally. She assists her clients with the use and licensing of third-party intellectual property rights, as well as the rights of publicity and privacy. She assists clients with product design and development collaborations.

She advises on a broad range of marketing and advertising matters, including third party marketplace operations; promotional advertising; substantiation of advertising claims consistent with FTC, FDA, CPSC, and other regulatory frameworks; influencer advertising; and strategic affiliate partnerships. She prepares website terms of use and privacy policies; internal corporate guidelines and policies on such topics as advertising and records management; and creates internal training materials on intellectual property, pricing and advertising, and privacy compliance.

Rosie leverages her experience across privacy, IP, and advertising to bring a comprehensive view to issues, such as the broad cross section of legal topics involved in the use of machine learning, including generative artificial intelligence (AI).

With over a decade of in-house experience, Rosie understands the importance of her clients’ operational procedures and challenges, as well as their risk tolerances, and works closely with various members of clients’ teams to facilitate practical problem solving. She represents clients across a wide array of industries, including retail and consumer goods, education, and cryptocurrency.

Rosanne is a member of the International Association of Privacy Professional (“IAPP”) and certified CIPP/US.

“Rosie is the best. I’ve worked with a LOT of outside counsel, and she is the BEST.
I tell people you HAVE TO hire her!”

— Happy Client

REPRESENTATIVE Experience

Counseling on policies covering responsible use of generative artificial intelligence (AI) and other machine learning technologies.
Designing and implementing privacy compliance programs, including for California’s enhanced regulation (CPRA), and similar regulatory frameworks in Virginia, Colorado, Connecticut, and Utah
Day-to-day counseling on the domestic and international collection, use, storage, and sharing of data
Strategic development and management of international trademark and copyright portfolios, including clearance, registration, licensing, and enforcement of trademarks, domain names, and copyrights
Advising on advertising claims substantiation, including pricing, environmental, and social responsibility claims, as well as the compliance programs behind them
Counseling on broad array of advertising initiatives, including entertainment content, contests and sweepstakes, loyalty programs, social media engagement, text messaging, and app development
Experienced with drafting and negotiating technology, IP, and marketing contracts, including influencer agreements.
Drafting and negotiating product sourcing, and product supply agreements
Drafting website terms of use and privacy policies.
Preparing internal training materials on topics such as intellectual property, advertising, and privacy.
Supporting merger and acquisition events with respect to due diligence and contract clauses on intellectual property, advertising, and privacy
Drafting technology and information governance policies including acceptable use, information security, records management, and supply chain compliance policies
Crisis management and advising on public and governmental relations communications relating to crises
Former VP and Chief Counsel, Intellectual Property and Regulatory, for a $5B national retail conglomerate, with extensive experience in both marketing and privacy issues
Recognized as a Corporate IP Star by Managing IP in 2018, 2019 and 2020
Previously, practiced in the Intellectual Property Group of a large national law firm

Representative SPEAKING ENGAGEMENTS and Publications

“11 Tasks to Do Today to Prepare for the Use of AI in Your Business”, Lexology, February 2023

“Roll for Initiative: A Brand vs. Its Impassioned Community and Their User Generated Content”, Lexology, January 2023

“Public Domain or Not Public Domain? That Is the Question”, Lexology, January 2023

“Cryptoplanet: Brand Protection in a World of Blockchain and NFTs”, World Trademark Review Special Report, September 2022

“Lost in Cyberspace: Real world trademarks vs. the metaverse: Re-evaluating a portfolio for the metaverse, NFTs, and digital assets”, Lexology, June 2022

“Covid & Corporate Social Responsibility, Changed Marketing and the Law: A Cross Disciplinary Review”, Association of National Advertisers/BAA Marketing Law Conference, November 2021

“A Heartwarming Trademark Story Perhaps, but Don’t Try This at Home”, Lexology, August 2021

“Colorado’s New Privacy Law: 5 Key Things You Need to Know”, Lexology, July 2021

“Who Doesn't Love a Good Sale? - Practical Approaches to the Ongoing Saga of Pricing Litigation”, Lexology, March 2021

“Spoofs, Parodies, Compatibility, and Comparisons: When Can Competitors Borrow from Each Other?”, Lexology, January 2021

“Environmentally Friendly Products? Socially Responsible Manufacturing? Considerations for a New Era of Advertising Claims”, Lexology, January 2021

“Anticipating Risks and Challenges to Business in the Changing Political Environment”, The Ohio State University Moritz College of Law, March 2017