Relied upon as an outside Chief Privacy Officer (CPO) and partner to General Counsel or C-Suite executives for practical, creative solutions to their most difficult compliance issues
Often regarded as a privacy law pioneer who helped create paradigms used widely today throughout the industry
Brings business acumen to her legal practice as a business leader, entrepreneur and outside board member
Co-Chair of Lawyers on Boards Committee, Stanford Women on Boards Initiative and serves on the leadership team for Executive Women in Privacy
Recognized by Chambers for 16+ years in the areas of Privacy and Data Security (national and global), AdTech and Media and Entertainment (IL)
FUN FACT!
Justine studied theater in college. Today, in order to indulge her creative side, Justine has served on the Board of the Emerald City Children’s Theater and is a theater buff (and it’s possible that she still occasionally dreams of Broadway…)
About Justine
Justine Young Gottshall has extensive experience counseling clients on privacy, data security, technology, information governance, consumer protection, and digital marketing and advertising issues. She works closely with clients as they prepare for, and implement, a multitude of new privacy legislation in the very active and ever-changing privacy law landscape. Justine is relied upon to implement internal processes and procedures and to build solutions that offer not just compliance, but also efficiency and business practicality. She has deep knowledge of online advertising, internal compliance policies, consumer policies, including web site policies, vendor management, and advises on privacy and security-related compliance strategies and programs. She also works closely with clients on technology matters, including artificial intelligence (AI), e-commerce, software licensing and “privacy by design” in the creation and launch of new products and services. Justine has been ranked in multiple categories by Chambers & Partners both in the US and globally for over 16 years.
“Justine sees what is coming around the corner. I know the law today, she knows what it will be in 3 years.”
REPRESENTATIVE EXPERIENCE
Creating privacy compliance programs from the ground up for multiple clients
Go-to counsel for “privacy by design” and the launch of new products and services
Implementing policies and procedures associated with big data and information governance
Drafting and launching scores of privacy policies and terms of use for websites, apps and online services
A thought leader when new technologies come into play, including the use of machine learning and artificial intelligence (AI), biometrics, blockchain, automation, and changes in online advertising mechanisms
Advises clients on compliance with state-specific privacy laws.
Advising on all aspects of the online behavioral advertising ecosystem
Addressing compliance issues around the collection, transfer, storage and sharing of data
Drafting and negotiating a wide variety of technology contracts
Counseling on all aspects of direct marketing campaigns
Assisting clients with privacy due diligence when going public, being purchased and purchasing companies
REPRESENTATIVE SPEAKING ENGAGEMENTS and publications
“AI by Design: Building an AI Program with Business in Mind,” Moderator at IAPP Privacy. Security. Risk., September 2024.
“Washington My Health My Data Act: Impacts, Challenges and Strategies,” Panel Member at IAPP Privacy. Security. Risk., September 2024.
“Finance, AI, Oh My! Governing AI in the Financial Services Industry,” Panel Member at IAPP Global Privacy Summit, April 2024.
“Changing Laws, and Changing Cyberthreats: What In-House Counsel Needs to Know,” Panel Member at Relativity Fest, September 2023.
“When the Computer Chats Back: Privacy and Data Security Governance Issues for Industry and Regulators,” Panel Member ABA Business Law Section, Fall Meeting, September 2023.
“Board Fundamentals: What Every Lawyer Should Know,” Panel Moderator, Stanford Law School and Stanford Women on Boards, January 2023.
USC Gould School of Law – Beverly Hills Bar Association, 2022 Institute on Entertainment Law and Business, Panel Moderator, “Privacy Challenges & Pitfalls in the Entertainment Industry” October 2022.
“Consumer Protection and Privacy Trends,” Panel Member at ABA In-House Institute: Antitrust, Consumer Protection, & Data Privacy, September 2022.
“Apple’s New Privacy Requirements: What Attorneys Must Know When Providing Guidance to Clients,” Virtual CLE class, December 2020.
“Technology in Marketing: Avoiding the Pitfalls of Biometrics and Related Technologies,” Presentation at ANA/BAA Conference, November 2019.
“Privacy by Design in the Real World: Practical Approaches and Lessons Learned,” Presentation at IAPP Privacy and Security Conference, September 2019.
“Data Privacy,” presentation on a panel discussing current challenges for retailers related to AI, facial recognition, biometrics, at Retail Robotics and AI conference in April 2019.
COPPA Compliance Lessons Following Musical.ly’s $5.7 Million FTC Settlement. Interviewed in the Cybersecurity Law Report discussing whether a site is appealing to or directed at children and monitoring user profiles, March 2019.
Episode 13: Justine Gottshall on Data Privacy Laws, from Technically Legal Podcast, August 2018
“Let’s Build It: Practical Advice for Building Your Privacy Program,” Presentation at Privacy Security Risk Forum Advertising, San Diego, October 2017.
“What’s New in Online Advertising? IoT, Addressable TVs and beyond,” Presentation at IAPP Privacy + Security Forum, Washington DC, October 2017.
“5 Best Practices for IoT Privacy Compliance,” article in Risk Management, September 2017.
“Do You Really Need to Store That IoT Data?” article in Corporate Counsel, August 3, 2017.
“The Internet’s Digital Advertising Architecture: From Cookies to Addressable TV and the Privacy Issues in Between,” presentation at IAPP Privacy + Security Forum in Washington DC, October, 2016.
“Developing a Privacy Compliance Program,” article in Practical Law, October 2016.
“Is Pokémon Go Pushing the Bounds of Mobile App Privacy and Security?,” interviewed by Cybersecurity Law Report, August, 2016.
“Privacy by Design,” BAA/PMA Annual Marketing Law Conference Presentation, October 2014.
“Developing a Global Privacy Office,” discussion at IAPP conference, May 2014.
Leadership
Corporate Board Member, Baby Quip
Member of Leadership Team, Executive Women in Privacy
Co-Chair of Lawyers on Boards Committee, Stanford Women on Boards Initiative
Founding Member, Impact Grants Chicago
Previous Leadership Positions
Advisory Board and Co-Chair of Education Committee, Stanford Women on Boards Initiative
Advisory Board Member and former Outside CPO, Signal
Advisory Board Member, Future of Privacy Forum
Board Member and member of Finance Committee, Emerald City Theatre
Professional Associations
Association of National Advertisers ANA
International Association of Privacy Professionals (IAPP) served as Education Advisory Board Member and KnowledgeNet Co-Chair, certified CIPP/US and Artificial Intelligence Governance Professional (AIGP)
Bar Admission
Illinois 2003
District of Columbia, 1995 (Inactive)
Maryland, 1994 (Inactive)
Education
Stanford Law School, J.D., 1994, Symposium Editor, Stanford Law and Policy Review; 1994 Moot Court Board Vice President
University of Michigan, B.A. English and Theater & Drama, 1991, Phi Beta Kappa
Recognition
Named to 5 Women in IT Security: Women to Watch (SC Magazine, 2015)
Chicago 40 under 40 (Chicago Publishing, 2007)
