Justine Young Gottshall


Partner, Chicago Office

O:(312) 204-7199 C:(312) 952-7460





About Justine

Justine Young Gottshall has extensive experience counseling clients on privacy, data security, technology, information governance, consumer protection, and digital marketing and advertising issues. More specifically, Justine focuses on compliance counseling, including consumer protection issues, internal compliance (including the GDPR) and drafting and negotiating related contracts for clients. She has deep knowledge with online advertising, internal compliance policies, consumer policies, including web site policies, vendor management, and advises' on privacy and security-related compliance strategies and programs.

Justine also counsels clients on advertising and marketing issues, including; user-generated content, marketing to children, social media campaigns, e-mail and text message marketing, and other consumer-facing promotions. She works closely with clients on technology matters, including e-commerce, software licensing and “privacy by design” in the creation and launch of new products and services.

Justine sees what is coming around the corner. I know the law today, she knows what it will be in 3 years.
— Happy Client


  • Creating privacy compliance programs from the ground up for multiple clients

  • Go-to counsel for “privacy by design” and the launch of new products and services

  • Implementing policies and procedures associated with big data and information governance

  • Drafting and launching scores of privacy policies and terms of use for websites, apps and online services

  • Assisting clients with GDPR compliance

  • Advising on all aspects of the online behavioral advertising ecosystem

  • Addressing compliance issues around the collection, transfer, storage and sharing of data

  • Drafting and negotiating a wide variety of technology contracts

  • Counseling on all aspects of direct marketing campaigns

  • Assisting clients with privacy due diligence when going public, being purchased and purchasing companies



Episode 13: Justine Gottshall on Data Privacy Laws, from Technically Legal Podcast, August 2018

“Let’s Build It: Practical Advice for Building Your Privacy Program”, Presentation at Privacy Security Risk Forum Advertising, San Diego, October 2017. 

“What’s New in Online Advertising? IoT, Addressable TVs and beyond”, Presentation at IAPP Privacy + Security Forum, Washington DC, October 2017. 

5 Best Practices for IoT Privacy Compliance article in Risk Management, September 2017. 

“Do You Really Need to Store That IoT Data?” article in Corporate Counsel, August 3, 2017. 

“The Internet’s Digital Advertising Architecture: From Cookies to Addressable TV and the Privacy Issues in Between”, presentation at IAPP Privacy + Security Forum in Washington DC, October, 2016. 

“Developing a Privacy Compliance Program”, article in Practical Law, October 2016.     

“Is Pokémon Go Pushing the Bounds of Mobile App Privacy and Security?”, interviewed by Cybersecurity Law Report, August, 2016. 

“Privacy by Design”, BAA/PMA Annual Marketing Law Conference Presentation, October 2014. 

“Developing a Global Privacy Office”, discussion at IAPP conference, May 2014. 

Professional Associations

International Association of Privacy Professionals (IAPP) – CIPP; served as Education Advisory Board Member and KnowledgeNet Co-Chair

Association of National Advertisers ANA


Bar Admission

Illinois 2003

District of Columbia, 1995 (Inactive)

Maryland, 1994 (Inactive)



Stanford Law School, J.D., 1994, Symposium Editor, Stanford Law and Policy Review; 1994 Moot Court Board Vice President

University of Michigan, B.A. English and Theater & Drama, 1991, Phi Beta Kappa