USC-BHBA Institute on Entertainment Law and Business Planning Committee Member, previous Chair of the Beverly Hills Bar Association's IP, Internet and New Media Section
Deep experience in real money gaming/gambling compliance including for online casinos, sports betting, skill gaming, esports and fantasy sports
Advises companies on the collection, use and sharing of personal information, often serving as an extension of a client’s in-house team
A techie who knows the latest tools and industry trends and how to guide clients through the risks of using the most popular tools of new media (e.g. text messaging, calling and ringless voicemail, and emerging questions surrounding Artificial Intelligence (AI)
Brian brings skills learned from years as a journalist to his practice. He is able to digest information quickly and simplify complicated subject matter so that it is easy to understand
FUN FACT!
Brian lived in Mexico City and Taiwan and he and his wife are world travelers. Pictures and artwork from their travels decorate their home, which they share with their two children
About Brian
Brian C. Schaller has over a dozen years of experience bringing a business-focused mentality to his work. This allows his clients to rely on him to give practical advice to move forward with business initiatives and to close deals.
His practice focuses on the worlds of entertainment, real money gambling/gaming, entertainment, video gaming, social media, and retail. In those industries, he advises on matters in three distinct areas: Technology Transactions, Marketing and Advertising, and Privacy.
Brian serves as an integral part of InfoLawGroup’s artificial intelligence (AI) practice, utilizing his years of experience advising on cutting edge technologies in consumer privacy realms. In addition, Brian has recently focused deeply on real money gaming/gambling compliance including for online casinos, sports betting, skill gaming, esports and fantasy sports. He is also recognized as a go-to attorney for work related to communicating with consumers, e.g. calling/texting (TCPA, state mini-TCPAs, carrier requirements) and emailing (CAN-SPAM).
Brian drafts and negotiates a broad variety of agreements ranging from technology (e.g. SaaS agreements) to talent, music and influencer agreements. His marketing and advertising work extends to brand integration, marketing to children (e.g. COPPA compliance), promotions (e.g. sweepstakes and contests), marketing (signage, POS) and social media.
Brian is a member of the International Association of Privacy Professionals (“IAPP”) and is certified CIPP/US and is a certified Artificial Intelligence Governance Professional (AIGP).
“Working on a contract…a great experience? Well yes, if you are working with Brian Schaller”
REPRESENTATIVE EXPERIENCE
Creating clear, business-friendly guidelines for telemarketing, text message and email marketing campaigns
Advising on all aspects of mobile campaigns, including compliance with TCPA, FCC orders and carrier requirements for text messages
Performing complex legal research and analysis of statutes, regulations and industry practices regarding real money gaming, privacy, educational technology (Ed-Tech), connected televisions, and biometrics
Negotiating, structuring and drafting licensing agreements related to production, promotions, music, and technology
Counseling clients on the collection, use and sharing of personal information; and drafting compliant privacy policies
Advise clients on compliance with new state privacy laws (e.g. California Privacy Rights Act (CPRA)
Helping clients comply with the E.U.'s General Data Protection Regulation (GDPR), including negotiating data processing agreements and responding to data subject requests
Drafting and advising on social media policies and guidelines related to testimonials and endorsements
Performing complex legal research and analysis of statutes, regulations and industry practices regarding privacy, educational technology (Ed-Tech), connected televisions, and biometrics
Coordinating legal aspects of multi-jurisdictional and multi-national promotions and drafting associated Official Rules
Conducting legal review of promotional copy related to sweepstakes, contests, promotions and rewards programs, while working closely with clients to meet their business needs
Formerly part of the in-house legal teams at The Oprah Winfrey Network, Disney Interactive and nuvoTV
REPRESENTATIVE SPEAKING ENGAGEMENTS and publications
“Pick 'Em Under Pressure: Illinois Forces DFS Operators to Leave the State,” Lexology, March 2025
“Text & Call Consent Revocation Rules Not Revoked – What You Need to Know Before April 2025 to Stay in TCPA Compliance,” American Legal Blogger, February 2025
“Doing Business With A Gaming Operator? There Is Plenty To Know,” Lexology, July 2024
“The Legal Storm Brewing Over Daily Fantasy Sports ‘Pick ‘Em’ Games”, American Legal Blogger, March 2024
“The Ethics of AI” Presenter at USC Gould School of Law - Beverly Hills Bar Association 2023 Institute on Entertainment Law and Business, October 2023
“SCOTUS Ended Debate on Autodialer Definition, But This Isn’t the End of the TCPA”, Lexology, April 2021
“VA Enacts Comprehensive Privacy Law. Seems Like Floodgates Now Open”, Lexology, March 2021
“Big Changes Coming to Calling & Texting Legal Landscape? TCPA Update”, Lexology, December 2020
“Calling/Texting Still a Minefield- Update on the TCPA during Covid-19”, Lexology, May 2020
LEadership
Planning Committee Member, USC-BHBA Institute on Entertainment Law and Business
Previous Leadership Positions
Syllabus Committee Co-Chair, USC-BHBA Institute on Entertainment Law and Business
Chair, Emerging Leaders Advisory Board, The Association of Media and Entertainment Counsel (AMEC)
Chair, IP, Internet and New Media Section, Beverly Hills Bar Association
Board of Governors, Beverly Hills Bar Association
Professional Associations
Association of National Advertisers (ANA)
International Association of Privacy Professionals (IAPP), certified CIPP/US and Artificial Intelligence Governance Professional (AIGP)
Bar Admission
California, 2010
Education
University of Southern California Law School, J.D. 2010
U.S. District Court, Central District of California – Judicial Extern, Hon. Ronald S.W. Lew, 2009
University of California, San Diego, B.A., Chinese Studies, 1995